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Radio Seems to be Finding its Way Back Amidst the COVID-19 Outbreak

The COVID-19 Pandemic has pushed people around the world to rely on technology such as computers and smartphones for almost everything including news updates, entertainment and to feel connected with others. Although for a significant amount of people these options are not available. Many people lack technological advancement nor do they have the desire to take part in the virtual world of the internet instead they rely heavily on one of the very first avenues of communication which is radio.

Due to the COVID-19 Pandemic people who are staying home seem to be tuning into live radio instead of music apps and other streaming services. Analytic companies have suggested that the use of music apps have had a great decline within the past few weeks. Global, owner of Capital FM and LBC claims online listening rose by 15% in the past week with listeners choosing radio over streaming apps. According to BuzzAngle, a trusted music industry monitor music streaming during March 13-19 has fell by 8.8% compared to the prior week.

Listeners are tuning in to stay a brisk with not only COVID-19 updates but also with ways to find relief amidst the crisis. iHeartMedia stations such as Power 105.1 are dedicated to supporting local businesses, as social distancing continues to drive down revenue. Power 105.1 is also giving its listeners 12 chances throughout the day to text in for a chance to receive $1,000 during this time.

Just this past week iHeartMedia used its radio stations to promote its “Living Room Concert for America”, which payed tribute to medical professionals that are fighting to stop the spread of COVID-19. The one-hour concert was hosted by Elton John and included performances by singers like Alicia Keys, Backstreet Boys, Mariah Carey, Sam Smith and Tim McGraw. During the concert these artists sung songs dedicated to medical professionals such as “Hero” sung by Mariah Carey and “Underdog” sung by Alicia Keys.

With what is currently going on in the world today this is an example of a way in which media companies such as iHeartRadio have used their platforms to promote more conscious music. Hopefully this sets an example for other radio companies. This may be very helpful for listeners to get through this time and beyond, while still being able to feel connected to others and their community.

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